This new video was uploaded on February 4th, just a day before the Superbowl. I find the information relevant to our e-marketing conversations in class. Joe Green, Mark Zuckerberg's Harvard roommate equated viral marketing with the spraying of mucus (how the flu virus spreads to be exact).
Formula:
Frequency x Proximity x Potency x Incubation
How does the flu spread?
(How often someone sneezes) x (# of people showered with germs) x (Probability of those people becoming infected) x (How long it takes for them to start infecting others)
How does content spread?
(Who's talking about it) x (How many people they've shared it with) x (How potent is the message) x (How long after someone shares it is it ultimately viewed)
If the above variables are optimized with one of the below checklists, it will make it an easier task for the content to go viral.
Checklist:
- Answers a question or evokes an emotional response
- Addresses a hot topic that people are searching for or talking about
- Title, description, and video thumbnail are compelling & generate clicks
- Video is short and sweet ideally 2 minutes or less – if not annotate
- Gets off to a strong start propelled by paid, owned, and earned media
- People feel compelled to share for four reasons – tap into at least 1
- Eliminate things that would make people reluctant to share
Very creative blog, the colours standout.
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